55 top models de 17 países desembarcaram na China para representar a nova coleção de lingerie da Victoria’s Secret 2017.

Saiba o porquê da marca sair de Nova Iorque e levar o grande show para o outro lado do oceano.

Depois de inúmeras edições em Nova Iorque e no último ano, em Paris, o desfile da marca de lingerie segue para Shanghai, na China. Esta será a primeira vez que o show acontece na Asia e será televisionado em mais de 190 países no dia 28 de novembro.

Fashionistas dizem que não é surpresa que o desfile deste ano aconteça na China.

O anúncio foi feito depois de a empresa ter inaugurado as suas duas primeiras lojas no continente chinês, incluindo uma loja modelo em Shanghai, no início de fevereiro, com quatro mais a serem abertas até ao final do ano.

Isso significa muito mais do que inaugurações de lojas, mas reforça que a China é realmente o país que tem muito potencial a ser disseminado pelo mundo. E os gigantes do mercado sabem onde apostar. Preparem-se!

Shanghai, China

Este é o evento de moda mais visto em todo o mundo – 800 milhões de pessoas sintonizadas em frente ao ecrã.

O investimento no desfile gira em torno dos 12 milhões de dólares, cerca de 10 milhões de euros. Uma quantia considerável tendo em conta que um desfile de moda normal pode custar à volta de um milhão de dólares, cerca de 850 mil euros.

Embaixadoras da marca em Shanghai, 2017. (1 brasileira, 1 dinamarquesa e 2 chinesas – Alessandra Ambrósio, Josephine Skriver, Sui He e Min Xi)

Mas como se explica tamanha repercussão desse desfile globalmente?

Vamos voltar um pouco no tempo!

Victoria’s secret, em português, “Segredo de Victoria”, é uma marca de produtos de beleza, fundada em 1977 por Roy Raymond.

A empresa recebe este nome porque seu criador era admirador da rainha Vitória e querendo homenageá-la, nomeou a grife dessa forma.

Atualmente, lingeries da Victoria’s Secret são as mais famosas do mundo.

A inovação

A loja foi criada para atender pessoas de todos os sexos e contava com uma novidade: os clientes que não sabiam o tamanho do manequim da pessoa para qual iria comprar o produto, poderia pedir às vendedoras que experimentassem a peça nos modelos da loja.

Roy inovou, não é mesmo?

Anualmente, desde 1995, geralmente nas últimas semanas de novembro ou dezembro, é realizado o Victoria’s Secret Fashion Show, um show de moda que conta com a presença de cantores, atores, críticos da moda e as modelos da grife, que representam a coleção do ano.

Quem são as tão faladas “Angels”?

No ano de 1998 surgiram as angels, símbolo máximo da marca. As angels são as modelos de destaque da marca, sendo essas algumas das mais bem pagas do mundo. São responsáveis por divulgar os produtos da empresa ao redor do mundo e recebem este nome porque, durante os shows da marca, usam ‘asas’.

Mas porque tanta gente assiste esse desfile?

A maioria das mulheres entrevistadas assiste o desfile pois veem empoderamento no evento como um todo.

As modelos desfilam com auto-estima,

” Elas estão tendo o momento da vida delas, é contagiante e me faz sentir mais confiante na minha vida”

Mas nem todos veem o evento positivamente.

O show é uma celebração das mulheres, é a performance de mulheres fortes que trabalharam muito para chegar onde chegaram, desfilar os looks mais incríveis do mundo da lingerie e demonstrar muita confiança nisso.

Mas ao mesmo tempo, tudo é incrivelmente longe de realista.

Angels da Victoria’s Secret

Vivemos tempos modernos.

Está na hora das angels da Victoria’s Secret representarem a mulher real, a verdadeira consumidora da marca.

Talvez o show fosse ainda mais celebrativo se as telespectadoras pudessem ver nas modelos, algo mais próximo delas. Se elas parecessem mais como suas amigas, colegas de trabalho, colegas de classe, irmãs … Mais como elas são no dia-a-dia. Essas mulheres também deveriam vestir as asas.

Será que veremos plus-sizes nas futuras edições? Esperamos que sim!

Vamos nos divertir um pouco?

É hora de recapitular as primeiras edições do Fashion Show da Victoria’s Secret nos anos 90!

O primeiro evento ocorreu em 1995 no New York’s Plaza Hotel.

Vejamos as tendências da época.

As angels do passado
Como eram as angels da Victoria’s Secret do século passado

Muita coisa mudou, não é mesmo?

Ainda bem que as coisas mudam 🙂

Continuem com mais notícias do evento no próximo post! 

 

Letícia Manosso

Blogger of Rio Model Management

RELATED ARTICLESMORE FROM AUTHOR

271 COMMENTS

  1. I would like to express thanks to you just for bailing me out of this type of matter. As a result of researching through the world wide web and coming across ideas which are not helpful, I assumed my entire life was done. Being alive minus the approaches to the difficulties you have fixed as a result of your good blog post is a critical case, as well as the kind which could have in a negative way affected my entire career if I had not come across your web blog. Your actual ability and kindness in playing with the whole thing was very helpful. I am not sure what I would have done if I had not discovered such a thing like this. It’s possible to at this moment look forward to my future. Thank you very much for this high quality and result oriented help. I will not hesitate to propose your blog to anyone who will need assistance on this matter.

  2. This movie literally is Star Trek from a parallel universe; a universe where humanity isn’t smart enough to get into the industrial revolution even if it hit them in the face.

  3. Hey there! I’m at work browsing your blog from my new iphone! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the outstanding work!

  4. I’ve learn several just right stuff here. Definitely value bookmarking for revisiting. I surprise how so much attempt you put to create this kind of excellent informative site.

  9. This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your fantastic post. Also, I have shared your website in my social networks!

  10. I’ve been surfing on-line more than 3 hours these days, yet I by no means found any fascinating article like yours. It is pretty price sufficient for me. Personally, if all site owners and bloggers made just right content material as you probably did, the web will probably be much more helpful than ever before.

  12. When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!

  15. whoah this weblog is excellent i really like studying your posts. Keep up the great work! You know, many persons are looking round for this info, you could help them greatly.

  16. I like how well-written and informative your content is. You have actually given us, your readers, brilliant information about SEO and not just filled up your blog with flowery texts like many blogs today do. If you visit my website xrank.cyou I’m sure you can also find something for yourself.

  30. I?¦ve read a few excellent stuff here. Definitely price bookmarking for revisiting. I wonder how so much effort you place to make any such magnificent informative site.

  38. Have you ever thought about writing an e-book or guest authoring on other websites? I have a blog centered on the same topics you discuss and would really like to have you share some stories/information. I know my visitors would value your work. If you’re even remotely interested, feel free to send me an e-mail.

  47. I have been exploring for a little bit for any high quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this info So i’m happy to convey that I’ve a very good uncanny feeling I discovered just what I needed. I most certainly will make sure to do not forget this web site and give it a glance regularly.

  131. I simply want to say I am just newbie to blogging and site-building and definitely savored this website. Very likely I’m planning to bookmark your site .
    You surely come with outstanding well written articles.“부산달리기” Thanks a bunch for revealing your website page.
    I really enjoy reading through on this site, it has got fantastic articles .
    Literature is the orchestration of platitudes

  136. I was looking for another article by chance and found your article safetoto I am writing on this topic, so I think it will help a lot. I leave my blog address below. Please visit once.

  147. Pretty section of content. I simply stumbled upon your site and in accession capital to assert that I
    get in fact loved account your weblog posts. Anyway I’ll be subscribing to“강남풀싸롱”your feeds or even I achievement you get entry to constantly rapidly.

  150. I’m not sure exactly why but this web site is loading extremely slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later on and see if the problem still exists.

  159. The assignment submission period was over and I was nervous, baccaratsite and I am very happy to see your post just in time and it was a great help. Thank you ! Leave your blog address below. Please visit me anytime.

  165. I’ve been troubled for several days with this topic. safetoto, But by chance looking at your post solved my problem! I will leave my blog, so when would you like to visit it?

  179. How to order diabetes medication online without a prescription and save money?
    Diabetes drugs for sale without prescription online
    Low cost Prandin online Online pharmacy for cheap diabetes medication without a prescription. Say goodbye to the middleman!

  198. I am very impressed with your writing totosite I couldn’t think of this, but it’s amazing! I wrote several posts similar to this one, but please come and see!

  200. Of course, your article is good enough, majorsite but I thought it would be much better to see professional photos and videos together. There are articles and photos on these topics on my homepage, so please visit and share your opinions.

  208. Looking at this article, I miss the time when I didn’t wear a mask. baccaratcommunity Hopefully this corona will end soon. My blog is a blog that mainly posts pictures of daily life before Corona and landscapes at that time. If you want to remember that time again, please visit us.

  230. Simply wish to say your article is as amazing. The clearness on your publish is just spectacular and that i can suppose you are an expert in this subject. Fine along with your permission let me to grab your feed to keep up to date with impending post. Thank you 1,000,000 and please keep up the rewarding work.

  232. hey there and thank you for your info – I’ve certainly picked up anything new from proper here. I did on the other hand expertise a few technical issues the use of this website, as I skilled to reload the website lots of times prior to I may just get it to load correctly. I had been thinking about in case your web host is OK? Now not that I am complaining, however slow loading instances occasions will often have an effect on your placement in google and could harm your quality score if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I am including this RSS to my e-mail and can look out for much extra of your respective fascinating content. Ensure that you update this again soon..

  246. It’s really great. Thank you for providing a quality article. There is something you might be interested in. Do you know majorsite ? If you have more questions, please come to my site and check it out!

LEAVE A REPLY

Please enter your comment!
Please enter your name here