Nós demos uma olhada no que rolou no SPFW deste ano e selecionamos as maiores tendências para você ficar ligado!

Minimalismo, glow, neon, color blocking, retrô, franjas e muito mais!

Neon e color blocking

Tons em Neon e color blocking continuam lançando tendência nas passarelas globais, e não poderia ser diferente no São Paulo Fashion Week!

Peças esvoaçantes contrastando com a cores vibrantes dos tecidos e da maquiagem ❤

Tom da temporada: coral

O coral (eleito a cor do ano), veio acompanhado com tonalidades de alaranjado – uma cor que você vai ver muito nas lojas no próximo verão.


As franjas deram um toque especial nas peças das coleções apresentadas neste ano. Além de comporem os looks de inverno do desfile anterior, nos casacos e calças, elas agora participarão dos looks de verão, em saias e vestidos que devem chegar na próxima temporada até as prateleiras.

Franjas metalizadas são as favoritas da estação! E o tom lilás continua entre os favoritos dos estilistas.

Biquinis minimalistas

Biquinis em asa-delta seguindo as vibes retrô dos anos 80, vieram para ficar, desde a temporada passada. Os tons neutros são os preferidos.


  • Batons multi-task

Seguindo a onda minimalista, batons multi-task com aplicação nos lábios, sombra e bochechas marcaram presença nos bastidores do Fashion Week. Os maquiadores abusaram do mesmo produto para compor os looks das marcas. Menos é mais!

  • “Maquiagem vivida”

O conceito de maquiagem que realce a beleza natural é uma onda que muita gente abraçou e tomou conta das passarelas.

Em especial, a maquiagem vivida, realçando a pele real com o almejado glow, gerado pela aplicação de balms, óleos e duplas camadas de hidratantes.

Cabelo Molhado

A estilista Gloria Coelho apostou nos cabelos molhadas na composição dos looks de seu desfile. O que acham?


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