Todo ano uma nova cor é selecionada como a cor do momento – e toda a indústria gira em torno deste tom eleito pela Pantone.

Neste ano, o tom eleito foi o Coral ❤ 

Mas quem é Pantone?

A Pantone é uma empresa norte-americana que desenvolveu uma maneira de padronizar tons de cores através de números. O método de padronização das cores é uma tecnologia que facilitou a vida da indústria globalmente, pois qualquer pessoa pode identificar tons por uma série numérica, ao invés de se perder entre o mundo dos infinitos tons de cor.

Há 20 anos, a Pantone lança anualmente uma campanha chamada Cor do ano da Pantone, e a cor eleita influencia todas as decisões de compra e desenvolvimento de múltiplas indústrias, não só a fashion, mas a de decoração, móveis para a casa, design industria e também embalagens de produtos e design gráfico.

O Instituto Pantone destaca a paleta de cores das estações e prevê tendências globais, influenciando empresas no processo de criação de um produto até a própria identidade visual (sim, as cores influenciam tudo!).

Mas como a Pantone seleciona cor do ano?

Primeiramente, uma análise das tendências deve ser feita com muita atenção. Um grupo de experts traça um olhar pelas tendências mais influences na indústria artística, entre coleções eobras de arte, produções do cinema, viagens, estilos de vida, mídias sociais, eventos esportivos, condições socio-economicas. A cor também é influenciada por novas tecnologias, materiais, texturas – e tudo isso afeta o impacto da cor na sociedade! Dá para acreditar?

O coral é a cor do ano, por que?

Com a imersão da sociedade nas tecnologias digitais e das mídias sociais, estamos buscando experiências autênticas e imersivas que possibilitem conexão e intimidade.

Sociável e espirituoso, a natureza envolvente do PANTONE 16-1546 (Living Coral) acolhe e encoraja atividades alegres, leves.

Simbolizando nossa necessidade de otimismo e atividades animadoras, o PANTONE 16-1546 Living Coral incorpora nosso desejo de expressão lúdica (dinâmica).

Representando a fusão da vida moderna, o PANTONE Living Coral é uma cor nutritiva que aparece em nosso ambiente natural e, ao mesmo tempo, exibe uma presença viva nas mídias sociais.

Incrível, não é mesmo? Com o boom das redes sociais, influenciadores digitais e negócios online, quase tudo gira em torno do mundo digital – e foi pensando nisso que a Pantone elegeu o Coral como a cor do ano.

As cores dos anos anteriores:

Em 2018, o tom lavanda dominou as passarelas (muito embora essa cor chegue em algumas coleções só agora).

Lembram em tons pastéis iniciada com o azul e rosa bebê em 2016?

Veja os tons que harmonizam muito bem com o coral:

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