As famosas Polaroides do mundo da moda são fotos simples que mostram a modelo como ela realmente é.

São clicks rápidos, se possível com luz natural, zero maquiagem, zero photoshop.

Apenas a modelo e sua própria beleza.

Mas por que esse nome – POLAROID?


A câmera Polaroid surgiu em 1948 e conseguiu espaço no mercado por fazer algo que ninguém imaginava ser possível: ela tirava fotos e imprimia em tempo real!

Hoje, ver a foto imediatamente é algo que a gente não vive sem, certo?

Tiramos a selfie e imediatamente já vemos o resultado.

A ideia das fotos polaroides do mundo da moda surgiram a partir desse conceito: fotos instantâneas.

Fotos fresquinhas, recém tiradas da modelo, mostrando seu estado real naquele exato momento!

A verdade é que hoje não se usa mais a câmera Polaroide, mas o apelido ficou! E o mundo todo utiliza desse termo com carinho!

Polaroids da top model Karlie Kloss, ainda adolescente

Atualmente, as polaroides são um cartão de visita das modelos.

Elas são utilizadas pela agência de modelo, que as enviará para potenciais clientes. Afinal, o cliente quer saber exatamente o corpo que ele está contratando pra vender o produto!

São utilizadas também pra fazer marcação da modelo nas roupas do desfile e para poder ver como realmente são os modelos sem produção, ao contrário do book da modelo, que foca em fotos profissionais, editadas, com maquiagem, etc.

Como fazer suas próprias polaroides em casa?

Polaroides são fotos simples. Isso significa que você não precisa de uma câmera profissional, basta um celular e luz clara, natural, que valorize sua beleza.

Primeiro Passo: encontre um espaço ideal

O ideal é fotografar em um fundo branco. Pode ser a parede de casa, ou um fundo verde, como no quintal. O importante é que seja um fundo neutro e o foco seja você. Ressaltando, a luz é muito importante nessa hora!

Exemplo de Polaroid da modelo Sandra Passos

Segundo passo: tire toda a maquiagem

O cabelo deve estar limpo, seco e natural.

Unhas de preferência sem cor e bem cuidadas.

Terceiro Passo: vista um bikini neutro e o salto no pé!

Lembrando que o objetivo das fotos é mostrar o modelo e não a roupa!

O básico é tirar as fotos estilo” presidiário”

E depois variando as poses e mostrando sua capacidade de tirar boas fotos com qualquer equipamento!

Com essas fotos mais naturais, o cliente e a agência terá uma boa ideia de como realmente é o modelo e se deve contrata-lo ou não.

Polaroides de Alessandra Ambrósio quando adolescente

Quarto passo: encontre uma pessoa para tirar suas fotos!

Pode ser mãe, pai, amigos, qualquer pessoa com o mínimo de noção pra tirar as fotos 😀

Se a modelo já sai bem em uma foto sem produção e crua, isso já é um bom sinal 🙂

Sandra Passos – Snaps/polaroides

Agora, queremos ver as polaroides de vocês!!!

Letícia Manosso

Blogger of Rio Model Management



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